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City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Scope
300,000m² residential compound for young professionals and growing families in prime Jeddah district. Modular villa system (2-bedroom to large family homes) organized in three distinct residential zones around central recreational hub. Main promenade circulation spine, landscaped buffer zones, reduced parking footprint with bicycle facilities, native/adaptive planting with minimal water requirements.
Challenge
Create large-scale residential community that balances privacy with connectivity. Serve diverse household types with modular villas while maintaining architectural coherence and community character. Integrate sustainability targets without compromising marketability.
Approach
Central recreational hub as gravitational core. Three private zones branch from center. Modular villa typology enables varied configurations. Clustered arrangement balances privacy/community. Landscaped buffers soften transitions. Advanced ventilation/acoustic design enhances environmental quality. Native planting and bicycle infrastructure support sustainability.
Status
Completed
Cost
Area
300,000m² built-up
Services provided
Feasibility and spatial strategies
Urban planning and design
Landscape design
Architecture design
Location
Jeddah, KSA
Client
Our Response
Laceco responded to the above objectives by:
Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.
Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.
Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.
Conducting value engineering and cost optimization studies to preserve economic viability of the development.
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