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City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Scope
Residential Buildings with retail at GF level - ~370 apartments on plot P12. Located within Town Square Dubai, a large-scale mixed-use community centered around a vibrant central park. The projects feature residential towers, duplexes, and retail spaces. GF and Podium levels integrate parking, duplex units, retail outlets, and apartments with direct access to landscaped areas and shared amenities, including a pool, a gym and children's playground.
Challenge
Create efficient unit mixes that meet the client's requirements in terms of area and typology while introducing fresh architectural expressions. Balance facade concepts with the established Town Square language, maintaining cohesion across multiple plots while enhancing visual diversity and creating distinctive volumes.
Approach
The design strategy emphasizes framed and well-defined facades, articulating contrasts between vertical and horizontal elements. A modular grid system integrates parking and apartment layouts, optimizing spatial efficiency and construction economy. Facade composition reflects this modular order, achieving rhythm and clarity.
Status
P12,90,94&95: Under construction P93&97: Under development
Cost
USD 36.7 million
Area
60,000 m² built-up
Services provided
Architecture and Engineering
Interior Design
Landscape Design
Infrastructure Design
Waste Management
Pre-Concept to Tender Documents
Architect of Record
Location
Dubai, UAE
Client
Nshama Properties Owned By Nshmi Development One Person Company LLC
Our Response
Laceco responded to the above objectives by:
Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.
Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.
Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.
Conducting value engineering and cost optimization studies to preserve economic viability of the development.
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