A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
Temporary workers' accommodation village for NEOM construction phases. Modular grid system enabling rapid assembly and disassembly. Urban design prioritizing livability, sociability, accessibility, and community connectivity despite temporary nature.
Challenge
Deliver worker housing that maintains quality of life standards during NEOM's extended construction period - avoiding typical temporary camp conditions that treat workers as transient labor. Create genuine "sense of place" and community for residents despite buildings' temporary nature. Balance rapid constructibility and future disassembly requirements with livability and human-scale urban design. Design temporary infrastructure that reflects NEOM's vision for dynamic, sustainable community rather than utilitarian labor camp.
Approach
Modular grid system at building level enables swift assembly and disassembly while maintaining design quality - constructibility doesn't dictate mediocre architecture. Urban space design prioritizes sociability and human connectivity - thoughtful public realm, accessible amenities, spaces fostering interaction. Livability standards elevated beyond typical temporary worker accommodation - treating residents as community members rather than transient workforce.
Status
completed
Cost
Confidential
Area
801,944 m² land (640,500 m² limit of intervention 234,954 m² built-up
Services provided
Master planning
Roads layout and parking strategy
Traffic Considerations
Landscape strategy
Sustainability Strategy
Waste Management
Accommodation and public buildings Design up to RIBA 3
Location
Neom, KSA
Client
Tamasuk
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives: • Creating a prime pedestrian experience in Amman • Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by: • Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings • Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds • Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development • Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design Preliminary design Interior design Final design of architecture and urban furniture Supervision and construction management
Our Response
Laceco responded to the above objectives by: Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings. Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds. Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. Conducting value engineering and cost optimization studies to preserve economic viability of the development.
Our Response
Laceco prioritized the quality of life and residents livability by offering a sense of place” through thoughtfully designed urban spaces that foster sociability, accessibility, and human connectivity.
Given the temporary nature of the villages, a modular grid system was integrated at the buildings level, facilitating constructibility, swift assembly and disassembly.