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City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Scope
Demonstration community and sales center for Makkah Development Project: two-story sales building (showrooms, offices, multipurpose spaces, prayer room), 11 precast concrete model homes (150-250m², two-story-plus-roof), multi-story apartment building, 500m² mosque with mezzanine and free-standing minaret (precast concrete and patterned GRC), utility area (potable water/fire tanks, electrical substation/generators, irrigation tanks, STP), complete infrastructure (road network, covered/uncovered parking, pedestrian systems, accessibility features), and comprehensive landscape works (irrigation, planting, water features, sidewalks, street lighting).
Challenge
Create fully functioning demonstration community that operates simultaneously as active sales center and authentic preview of future Makkah Development. Design 11 distinct single-family home typologies within cohesive streetscape. Integrate complete infrastructure in compact site. Balance sales/marketing operations with residential authenticity.
Approach
Two-story sales building serves as community anchor and visitor orientation. Model home cluster demonstrates diverse housing options within unified precast system. Mosque establishes community identity. Complete infrastructure delivery creates operational community rather than static display.
Status
Completed
Cost
Confidential
Area
9,000 m² Built-up Area
Services provided
Design review
Construction supervision
Location
Makkah, KSA
Client
Roshn
Our Response
Laceco responded to the above objectives by:
Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.
Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.
Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.
Conducting value engineering and cost optimization studies to preserve economic viability of the development.
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