Laceco responded to their objectives in several ways.
Firstly, by advising the client on development strategies that would enable achieving the project objectives.
Secondly, by developing a master plan and development briefs that were used as a basis for attracting investors into the project. The master plan introduced new typologies of residential, commercial, retail, and office spaces into Amman‚ market.
Thirdly, by designing a project that identified a powerful center for the city and towards which neighborhoods gravitated.
Fourthly, by designing a project that promoted a high quality public realm, and successfully attracting residents and visitors to the area.
Finally, by developing transportation and infrastructure schemes in collaboration with Amman‚ municipality, leading to a successful functional integration between project and city.