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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Scope

Large-scale mixed-use development integrating residential, retail, and leisure programming. Urban design segregates vehicular and pedestrian flows - emphasizing walkability through narrow alleys and Khan (traditional covered marketplace) inspired by historic Arab cities. Active retail, entertainment districts, quality public realm with engineered microclimates. Vernacular-inspired architecture.

Challenge

Deliver Alef Group objectives: benchmark urban development for Sharjah, differentiate from typical real estate offerings, maintain flexibility for changing market demand. Create genuine walkability in Gulf climate with microclimate engineering.

Approach

Modular master plan enables building typology adjustments based on target product mix. Modular building design with flexible floor plates accommodates multiple layouts. Walkability prioritized through alleys and Khan typology. Engineered microclimates optimize pedestrian comfort. Architecture references Sharjah vernacular.

Status
Ongoing
Cost
USD 800 million
Area
870,500 m² built-up
Services provided

Urban planning and design
Landscape design
Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Solid waste management
Construction supervision
Architect of record

Location
Sharjah, UAE
Client
Alef Group LLC
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:
‍
• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:
‍
Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.
‍
Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.
‍
Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.
‍
Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to these objectives in several ways. A modular master plan was developed so that buildings cross out could be modified based on target product mix. Modular buildings with floors that can accommodate a multitude of layouts were designed to respond to changing market conditions. Walkability was placed at the center of the development through the integration of narrow alleys and a Khan inspired from old Arab cities. External areas were emphasized through engineered microclimates to optimize pedestrian experience. Laceco differentiated Mamsha‚Äôs architecture from the typical high-rise typologies and instead inspired itself by Sharjah‚ vernacular.

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Let's build your next project

Contact us
Ready to get to work? Fill in the form below or email laceco@laceco.me
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sitemap
Home
About
Projects
Contact
Contact
Press
Careers
Internships
Business Inquiries
Follow us
LinkedIn
Instagram
Facebook
© 1988-2025 Laceco. All rights reserved.
Powered by Elites
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